Marketing Difficult Spaces – It’s all in the Details

Bathroom, Bedroom, Decorating, Interior Design, Interior Designer, Kitchen, Living Room, Property Enhancements, Real Estate, Redesign, Selling Strategies, Vacant Staging

Here’s a familiar problem for sellers and realtors alike:

  1. You’re selling a condo in a vibrant downtown location – great!
  2. A competing suite for sale in the same building is furnished.  Yours is vacant  – hmmm….
  3. The only bedroom is the suite is so small and oddly shaped that it seems to  barely accommodate even a twin size bed – Oh no!

What do you do? Furnish it to start!…. Most buyers have difficulty ‘imagining’ how to furnish vacant rooms and many may not even give your property a second thought.

Now, how do you turn the negative of a small master bedroom into a positive selling feature?

Here’s how Accentuate Home Staging creatively transformed this undersized bedroom into a modern, liveable retreat.

1.  The Challenges:

12

  • Long and narrow layout = Difficult to furnish (or so they think…)
  • Narrow floor to ceiling windows emphasize the narrow floor layout                                
  • Overall impression is uninviting and functionally unlivable

2.  The Creative Details:

12-1

  • Dramatic backdrop: We installed a simple, yet dramatic floor to ceiling window treatment that widens the room, giving the ‘illusion’ of more space and a greater expanse of windows beyond.
  • Functional layout: We oriented the bed ‘across the grain’…that is, we placed the Queen Sized bed across the narrow length of the room – not with the length of the room.  This created a sense of space and ‘place’ for furniture to each side of the bed, demonstrating the true potential of the room.
  • Fresh colour scheme: We incorporated a light and airy colour scheme.  The softness of whites, greys and chrome accents echo the design approach of the remaining suite, creating a balanced flow of colour, texture and a cohesive sense of style.

3.  The Result: A calming and livable retreat. SOLD !

Need help with your difficult space?  Accentuate can help.  Call us today at 604-328-6479.

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